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Similar to with Search engine optimization, you should track your SMO attempts with social media analytics. A few of this can be accomplished through Google Analytics making use of UTM codes. UTM codes and shortened URL’s allow you to attribute the website traffic your website will get from social media to a particular channel or marketing campaign.
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Make tagging and bookmarking straightforward – Introducing written content options like fast buttons to "include to del.icio.us" are one method to make the whole process of tagging internet pages less complicated, but we transcend this, making sure web pages involve an index of related tags, recommended notes to get a connection (which come up automatically after you go to tag a site), and making sure to tag our internet pages very first on well-liked social bookmarking sites (which include far more than just the homepage).